Bluebell (Asia) Ltd.
Representative
MR. JAY CHUNG |
Head of Lifestyle Brands
Other Contact
MS. CARINE PIN |
Group Business Development Director
Bluebell Group has pioneered building successful brands in Asia since 1954. As a brand curator of luxury, premium and lifestyle brands, we have the most comprehensive Asian network covering ten markets. We manage complex distribution channels targeting multiple cultures for our global brand partners, and local commercial partners rely on our ability to bring the right selection of brands into the Asian market.
Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong, Taiwan, Macau, Singapore, Malaysia and Australia. Our distribution network includes flagship stores, shop-in-shops, counters, our own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.
Targeting diverse cultures and market sectors, we operate across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco.
A pioneer in retail excellence, Bluebell Group is a shareholder in the Luxury Business Group (LBG), a global consultancy and training company for the Asian Luxury Industry; Star Brands Asia, beauty brand management in China; Reflaunt, a technology solution for circular fashion; Translatio, China’s leading fashion and lifestyle retailer; Proof & Company, Asia Pacific's leading independent spirits company.
A family-owned group, in 2024 Bluebell Group has 150 brand partners, 2,500 employees, 650 points-of-sale.
The brand behind the brands, since 1954.