China 2023: Digital Revival and Luxury Market Evolution

Yesterday, Tuesday, September 26, The Italian Chamber in Hong Kong and Macao organised the post-work talk: “China 2023: Digital Revival and Luxury Market Evolution. Report on Digital trends of China’s Luxury Market”, at BCG Hong Kong. 

This event addressed the changes in the Chinese luxury market since 2019, and the fresh chances that 2023 can bring after 2022’s hurdles. The luxury market has changed significantly in the past few years, embracing local action and digital transformation, hence standing out for its diversity and connectivity. China’s digital world has blended various media and engagement methods, adopting notable online trends, allowing brands using Chinese touches to connect better with local buyers, resulting in the younger generation enhancing marketing and creating a unique landscape.

We would like to thank BCG esteemed speakers, Ms. Veronique Yang and Ms. Katie Sham for their insightful research, all the attendees, and BCG for an amazing venue and hospitality.